But there was still a problem…
Each new method or technique, and each expert or guru was able to talk about their specific approach or system. But none of they know tied directly back to the ultimate goal of creating the financial results small business owners really wanted.
· The marketing experts knew how to get new customers. But they didn't know which customers to attract to drive the best financial results for the small business owner.
· The sales experts knew how to close deals and guide customers to saying 'yes'. But they didn't know how to set prices or identify the products that would be the best to sell.
· The software vendors had tools to help the small business owner succeed. But all they actually did was automate and visualize inefficient processes that were doomed to produce sub-par financial results.
Everywhere I turned, each expert seemed to always want to tell the business owner what they SHOULD do. They couldn't, or wouldn't, tell the business owner what they NEEDED to do. It was missing every time.